{"title":"New Arrivals","description":"\u003cp\u003eFresh from our makers: the newest gear to land at Empowered Pups.\u003c\/p\u003e","products":[{"product_id":"toppl-treat","title":"Toppl Treat","description":"\u003ch3 style=\"text-align: center;\"\u003eENRICHMENT MADE EASY\u003c\/h3\u003e\n\u003cp\u003eToppl Fill \u0026amp; Fit Treats are purpose-built to fit perfectly inside all 3 sizes of Toppl, making enrichment easier for pet parents and increasing challenge and play time.\u003c\/p\u003e\n\u003cp\u003eEach unique flower-shaped treat is formed to wrap around the Toppl’s five interior petals, allowing it to slide into place quickly and securely.\u003c\/p\u003e\n\u003cp\u003eThe treat’s firm texture and help keep the treat in place to encourage licking, chewing and problem solving, creating up to 30 minutes of challenge and enrichment.\u003c\/p\u003e\n\u003ch3 style=\"text-align: center;\"\u003eSIZED FOR EVERY TOPPL\u003c\/h3\u003e\n\u003cp\u003eDesigned to break apart for a perfect fit in any size Toppl:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eSmall Toppl: Break into five pieces and place \u003cspan style=\"font-size: 0.875rem;\"\u003ebehind petals.\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cspan style=\"font-size: 0.875rem;\"\u003eLarge Toppl: Best Fit–slide down and use the \u003c\/span\u003e\u003cspan style=\"font-size: 0.875rem;\"\u003ewhole treat.\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\u003cspan style=\"font-size: 0.875rem;\"\u003eXL Toppl: Break in half and slide behind petals.\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003ePet parents can easily portion treats—using more or less as needed—to adjust enrichment based on their dog's needs.\u003c\/p\u003e\n\u003ch3 style=\"text-align: center;\"\u003eLOAD AND LOCK\u003c\/h3\u003e\n\u003cp\u003eConnect two different sized Toppl toys together to create one bigger puzzle to turn up the challenge and enrichment.\u003c\/p\u003e\n\u003ch3 style=\"text-align: center;\"\u003eFILL AND FREEZE\u003c\/h3\u003e\n\u003cp\u003eMake a Toppl treat sandwich by layering with West Paw Creamy Treats for the ultimate enrichment experience. Add broth or water to the Toppl and freeze for a cool challenge.\u003c\/p\u003e\n\u003ch3 style=\"text-align: center;\"\u003eTHE TOPPL ENRICHMENT SYSTEM\u003c\/h3\u003e\n\u003cp\u003eToppl Treats are part of a growing Toppl ecosystem designed to make enrichment simple for pet parents and engaging for dogs.\u003c\/p\u003e\n\u003cp\u003eToppl Toys: Connect and Lock two Toppls together for a more advanced treat challenge, S to L or L to XL.\u003c\/p\u003e\n\u003cp\u003eToppl Stopper: Build endless liquid and creamy concoctions, plug, keep upright, and freeze.\u003c\/p\u003e\n\u003cp\u003eCreamy Treats: Spreadable between layers that extend licking and engagement.\u003c\/p\u003e\n\u003cp\u003eTogether, these components create a modular enrichment system that allows pet parents to easily scale challenge, variety, and playtime while using the same core toys.\u003c\/p\u003e","brand":"West Paw","offers":[{"title":"Default Title","offer_id":48949946876017,"sku":"FT060BEF","price":16.45,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0706\/8319\/7553\/files\/FT060BEF_Toppl_Treat__pkg-front_01.jpg?v=1790202087"},{"product_id":"waves-feast-mat","title":"Waves Feast Mat","description":"\u003ch3 style=\"text-align: center;\" data-mce-style=\"text-align: center;\"\u003e\u003cspan style=\"color: #165ea4;\" data-mce-style=\"color: #165ea4;\"\u003e\u003cstrong\u003eMade with Recycled Ocean-Bound Plastic\u003c\/strong\u003e\u003c\/span\u003e\u003c\/h3\u003e\n\u003cdiv style=\"text-align: center;\" data-mce-style=\"text-align: center;\"\u003eFeasting The Way Nature Intended. Our Feast Mat¨ is an All-in-One, innovative enrichment mat that brings a slow feeder and lick mat together to provide an engaging variety between feeding and treating.Ê The Slow Feeder side features an enticing design with deep grooves that allows the dog to forage and explore for food, while the Lick Mat side is designed for treating and soothing licking. The Feast Mat comes in two designs for extra creativity and engagement.Ê\u003c\/div\u003e","brand":"West Paw","offers":[{"title":"Kelp","offer_id":48949947007089,"sku":"HA035KLP","price":30.75,"currency_code":"USD","in_stock":true},{"title":"Marine","offer_id":48949947039857,"sku":"HA035MAR","price":30.75,"currency_code":"USD","in_stock":true},{"title":"Tropic Red","offer_id":48949947072625,"sku":"HA035TRR","price":30.75,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0706\/8319\/7553\/files\/Feast_Mat_PDP_Image_3_bf1f4a29-086d-4d6a-a843-982e6b3dd59f.png?v=1790202095"},{"product_id":"beef-lung","title":"Beef Lung","description":"\u003cdiv data-mce-fragment=\"1\" style=\"text-align: center;\" data-mce-style=\"text-align: center;\"\u003e\n\u003cp\u003e\u003cstrong data-mce-fragment=\"1\"\u003eAIR-DRIED DOG TREATS\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp class=\"p1\"\u003eWest Paw's Air-Dried Beef Lung Dog Treats are tasty chunks of wholesome goodness that are easy to break into smaller pieces for quick snacks or training bites. West Paw knows that dogs deserve healthy snacks and lung delivers just that, protein, B vitamins, and minerals, all sourced from 100% grass-fed beef.\u003c\/p\u003e\n\u003cp class=\"p1\"\u003eSingle Ingredient Air-Dried Treats made the West Paw way: Healthy, Safe, and Responsibly. Dogs know what’s good. Even though these organ meats are some of the most nutritious offerings from the highest-quality livestock, they tend to just get discarded. So West Paw's air-dried dog treats make the most of a nutrition powerhouse that would otherwise go to waste. Less waste, more taste—it’s a good time to be a dog.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"West Paw","offers":[{"title":"2.5 Ounce","offer_id":48949950578801,"sku":"TT006BLN","price":15.35,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0706\/8319\/7553\/files\/Beef_Lung_1_74c524c6-954f-429f-ba5d-9ed8c24a66a6.jpg?v=1790202167"},{"product_id":"24-42-copper-gold-wire-dog-crate-gld24-30-36-42","title":"24-42\" Copper Gold Wire Dog Crate GLD24\/30\/36\/42","description":"\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eDurable Nano-Coated Metal: \u003c\/strong\u003eBuilt with thickened wire and nano-coating to resist rust, scratches, and chewing. Sleek finish reflects light and adds style. \u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e2-in-1 Removable Floor Grid: \u003c\/strong\u003eUse the grid to keep pets above waste, or remove it for a flat, cozy surface—perfect for both training and rest.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eLeak-Proof Tray \u0026amp; Secure Lock: \u003c\/strong\u003eThe removable tray and grate slide out for hassle-free cleaning, with a bottom lock to prevent spills.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eDouble Doors for Easy Access:\u003c\/strong\u003e Front and side doors provide flexible entry and cleaning access. Fits neatly in corners or along walls.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eEscape-Proof Dual Lock System:\u003c\/strong\u003e Each door features two slide-bolt latches requiring a two-step unlock to prevent escapes.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFoldable \u0026amp; Travel-Ready: \u003c\/strong\u003eFolds flat in 30 seconds with a built-in handle. Easy to store or transport.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eVentilated \u0026amp; Anxiety-Reducing:\u003c\/strong\u003e Den-like design with open airflow reduces stress and discourages chewing.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c!----\u003e","brand":"Homey Pet Official","offers":[{"title":"24 Inch \/ 1 Pack","offer_id":48949954969713,"sku":"GLD24-1","price":77.0,"currency_code":"USD","in_stock":false},{"title":"24 Inch \/ 2 Pack","offer_id":48949955002481,"sku":"GLD24-2","price":154.0,"currency_code":"USD","in_stock":false},{"title":"24 Inch \/ 3 Pack","offer_id":48949955035249,"sku":"GLD24-3","price":231.0,"currency_code":"USD","in_stock":false},{"title":"24 Inch \/ 4 Pack","offer_id":48949955068017,"sku":"GLD24-4","price":308.0,"currency_code":"USD","in_stock":false},{"title":"24 Inch \/ 6 Pack","offer_id":48949955100785,"sku":"GLD24-6","price":462.0,"currency_code":"USD","in_stock":false},{"title":"24 Inch \/ 8 Pack","offer_id":48949955133553,"sku":"GLD24-8","price":616.0,"currency_code":"USD","in_stock":false},{"title":"24 Inch \/ 10 Pack","offer_id":48949955166321,"sku":"GLD24-10","price":770.0,"currency_code":"USD","in_stock":false},{"title":"30 Inch \/ 1 Pack","offer_id":48949955199089,"sku":"GLD30-1","price":94.6,"currency_code":"USD","in_stock":true},{"title":"30 Inch \/ 2 Pack","offer_id":48949955231857,"sku":"GLD30-2","price":187.0,"currency_code":"USD","in_stock":true},{"title":"30 Inch \/ 3 Pack","offer_id":48949955264625,"sku":"GLD30-3","price":283.8,"currency_code":"USD","in_stock":true},{"title":"30 Inch \/ 4 Pack","offer_id":48949955297393,"sku":"GLD30-4","price":378.4,"currency_code":"USD","in_stock":true},{"title":"30 Inch \/ 6 Pack","offer_id":48949955330161,"sku":"GLD30-6","price":567.6,"currency_code":"USD","in_stock":true},{"title":"30 Inch \/ 8 Pack","offer_id":48949955362929,"sku":"GLD30-8","price":756.8,"currency_code":"USD","in_stock":true},{"title":"30 Inch \/ 10 Pack","offer_id":48949955395697,"sku":"GLD30-10","price":946.0,"currency_code":"USD","in_stock":true},{"title":"36 Inch \/ 1 Pack","offer_id":48949955428465,"sku":"GLD36-1","price":121.0,"currency_code":"USD","in_stock":true},{"title":"36 Inch \/ 2 Pack","offer_id":48949955461233,"sku":"GLD36-2","price":242.0,"currency_code":"USD","in_stock":true},{"title":"36 Inch \/ 3 Pack","offer_id":48949955494001,"sku":"GLD36-3","price":363.0,"currency_code":"USD","in_stock":true},{"title":"36 Inch \/ 4 Pack","offer_id":48949955526769,"sku":"GLD36-4","price":484.0,"currency_code":"USD","in_stock":true},{"title":"36 Inch \/ 6 Pack","offer_id":48949955559537,"sku":"GLD36-6","price":725.95,"currency_code":"USD","in_stock":true},{"title":"36 Inch \/ 8 Pack","offer_id":48949955592305,"sku":"GLD36-8","price":967.95,"currency_code":"USD","in_stock":true},{"title":"36 Inch \/ 10 Pack","offer_id":48949955625073,"sku":"GLD36-10","price":1210.0,"currency_code":"USD","in_stock":true},{"title":"42 Inch \/ 1 Pack","offer_id":48949955657841,"sku":"GLD42-1","price":154.0,"currency_code":"USD","in_stock":true},{"title":"42 Inch \/ 2 Pack","offer_id":48949955690609,"sku":"GLD42-2","price":308.0,"currency_code":"USD","in_stock":true},{"title":"42 Inch \/ 3 Pack","offer_id":48949955723377,"sku":"GLD42-3","price":462.0,"currency_code":"USD","in_stock":true},{"title":"42 Inch \/ 4 Pack","offer_id":48949955756145,"sku":"GLD42-4","price":616.0,"currency_code":"USD","in_stock":true},{"title":"42 Inch \/ 6 Pack","offer_id":48949955788913,"sku":"GLD42-6","price":924.0,"currency_code":"USD","in_stock":true},{"title":"42 Inch \/ 8 Pack","offer_id":48949955821681,"sku":"GLD42-8","price":1232.0,"currency_code":"USD","in_stock":true},{"title":"42 Inch \/ 10 Pack","offer_id":48949955854449,"sku":"GLD42-10","price":1540.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0706\/8319\/7553\/files\/30.jpg?v=1790202266"},{"product_id":"texas-flag-cowboy-boot","title":"Texas Flag Cowboy Boot","description":"\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003e\u003cstrong\u003eTexas Flag Cowboy Boot — \u003c\/strong\u003eAmerican Made Texas Dog Toy \u0026amp; Unique Texas Dog Gift\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cstrong\u003eBuy this Nuggle, get a Lucky Dog $9 toy free. \u003cspan style=\"color: rgb(255, 42, 0);\"\u003e\u003ca class=\"underline underline underline-offset-2 decoration-1 decoration-current\/40 hover:decoration-current focus:decoration-current\" href=\"\/collections\/lucky-dog-9\" style=\"color: rgb(255, 42, 0);\"\u003ePick your free toy →\u003c\/a\u003e\u003c\/span\u003e\u003cbr\u003eUse code FREEBIE at checkout.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003eTwo steppin' with your pup never looked so good.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003eThe Texas Flag Cowboy Boot is a 9\" tall x 7\" wide cowboy boot-shaped squeaky fetch and tug dog toy featuring the Texas flag design.  Made in the USA by American Dog and priced at $17.95. It is  Bunny Minky Fleece, it squeaks and it floats. one loyal customer says 'squeakers that hold up over years and years and keeps coming back for more'. Yeehaw doesn't even cover it.\u003c\/p\u003e\n\u003cul class=\"[li_\u0026amp;]:mb-0 [li_\u0026amp;]:mt-1 [li_\u0026amp;]:gap-1 [\u0026amp;:not(:last-child)_ul]:pb-1 [\u0026amp;:not(:last-child)_ol]:pb-1 list-disc flex flex-col gap-1 pl-8 mb-3\"\u003e\n\u003cli class=\"whitespace-normal break-words pl-2\"\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 9\" tall x 7\" wide x 2.5\" thick\u003c\/li\u003e\n\u003cli class=\"whitespace-normal break-words pl-2\"\u003e\n\u003cstrong\u003eMaterial:\u003c\/strong\u003e Super soft Bunny Minky Fleece\u003c\/li\u003e\n\u003cli class=\"whitespace-normal break-words pl-2\"\u003e\u003cstrong\u003eSqueaks \u0026amp; floats\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli class=\"whitespace-normal break-words pl-2\"\u003e\u003cstrong\u003eTexas flag design\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli class=\"whitespace-normal break-words pl-2\"\u003e\u003cstrong\u003eGreat for fetch and tug\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli class=\"whitespace-normal break-words pl-2\"\u003e\n\u003cstrong\u003ePrice:\u003c\/strong\u003e $17.95 — Made in the USA\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003eWe've made a T\u003cspan style=\"font-family: -apple-system, BlinkMacSystemFont, 'San Francisco', 'Segoe UI', Roboto, 'Helvetica Neue', sans-serif; font-size: 0.875rem;\"\u003eexas dog toy\u003c\/span\u003e\u003cspan style=\"font-family: -apple-system, BlinkMacSystemFont, 'San Francisco', 'Segoe UI', Roboto, 'Helvetica Neue', sans-serif; font-size: 0.875rem;\"\u003e \u003c\/span\u003e\u003cspan style=\"font-family: -apple-system, BlinkMacSystemFont, 'San Francisco', 'Segoe UI', Roboto, 'Helvetica Neue', sans-serif; font-size: 0.875rem;\"\u003ethat's as bold as the state it represents. Looking for a\u003c\/span\u003e\u003cspan style=\"font-family: -apple-system, BlinkMacSystemFont, 'San Francisco', 'Segoe UI', Roboto, 'Helvetica Neue', sans-serif; font-size: 0.875rem;\"\u003e \u003c\/span\u003e\u003cspan style=\"font-family: -apple-system, BlinkMacSystemFont, 'San Francisco', 'Segoe UI', Roboto, 'Helvetica Neue', sans-serif; font-size: 0.875rem;\"\u003eunique Texas dog gift\u003c\/span\u003e\u003cspan style=\"font-family: -apple-system, BlinkMacSystemFont, 'San Francisco', 'Segoe UI', Roboto, 'Helvetica Neue', sans-serif; font-size: 0.875rem;\"\u003e \u003c\/span\u003e\u003cspan style=\"font-family: -apple-system, BlinkMacSystemFont, 'San Francisco', 'Segoe UI', Roboto, 'Helvetica Neue', sans-serif; font-size: 0.875rem;\"\u003efor the Lone Star State dog lover in your life? A\u003c\/span\u003e\u003cspan style=\"font-family: -apple-system, BlinkMacSystemFont, 'San Francisco', 'Segoe UI', Roboto, 'Helvetica Neue', sans-serif; font-size: 0.875rem;\"\u003e \u003c\/span\u003e\u003cspan style=\"font-family: -apple-system, BlinkMacSystemFont, 'San Francisco', 'Segoe UI', Roboto, 'Helvetica Neue', sans-serif; font-size: 0.875rem;\"\u003esqueaky fetch dog toy\u003c\/span\u003e\u003cspan style=\"font-family: -apple-system, BlinkMacSystemFont, 'San Francisco', 'Segoe UI', Roboto, 'Helvetica Neue', sans-serif; font-size: 0.875rem;\"\u003e \u003c\/span\u003e\u003cspan style=\"font-family: -apple-system, BlinkMacSystemFont, 'San Francisco', 'Segoe UI', Roboto, 'Helvetica Neue', sans-serif; font-size: 0.875rem;\"\u003ewith serious Texas swagger? A\u003c\/span\u003e\u003cspan style=\"font-family: -apple-system, BlinkMacSystemFont, 'San Francisco', 'Segoe UI', Roboto, 'Helvetica Neue', sans-serif; font-size: 0.875rem;\"\u003e \u003c\/span\u003e\u003cspan style=\"font-family: -apple-system, BlinkMacSystemFont, 'San Francisco', 'Segoe UI', Roboto, 'Helvetica Neue', sans-serif; font-size: 0.875rem;\"\u003eone-of-a-kind dog gift under $20\u003c\/span\u003e\u003cspan style=\"font-family: -apple-system, BlinkMacSystemFont, 'San Francisco', 'Segoe UI', Roboto, 'Helvetica Neue', sans-serif; font-size: 0.875rem;\"\u003e? Boots on. Let's fetch.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003eMade for gentle players and fetch lovers of all sizes. Supervised play is always recommended, as no dog toy is indestructible.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003e\u003cstrong\u003eAmerican Dog. Made in the USA. Run. Play. Relax. Repeat.\u003c\/strong\u003e \u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"\u003e\u003cem\u003eTexas dog toy · Cowboy boot dog toy · Texas dog gift · Unique dog gift · Squeaky fetch dog toy · Texas souvenir · Made in the USA by American Dog\u003c\/em\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cul\u003e\u003c\/ul\u003e\n\u003c\/ul\u003e","brand":"American Dog","offers":[{"title":"Default Title","offer_id":48949959950449,"sku":"sku-46960167616771","price":19.75,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0706\/8319\/7553\/files\/TXBoot1.jpg?v=1790202352"},{"product_id":"hands-free-rope-leash","title":"Hands-Free Rope Leash","description":"\u003cp\u003eWhy sacrifice style for functionality when you can have both? This super stylish and multi-functional rope leash provides the ultimate hands-free walking experience. Featuring an eye-catching \u003cem\u003eWolfdoge\u003c\/em\u003e charm, and three metal O-rings for adjusting the leash and for attachments such as waste bag holders. The 360° swivel hook allows the leash to rotate as your dog moves and the heavy-duty, twist-lock carabiner clip provides security and peace-of-mind knowing your dog won't come unclipped. Made with super-soft 100% cotton, this eco-friendly leash ensures guilt-free indulgence for both you and your pet. 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